Ralph Lauren was born in New York. In 1967, he worked as a designer in a necktie manufacturing company, and the company named A. Rivetz tie provide a lot of freedom exertion and creation space for him, he therefore accumulated relevant experience to begin his fashion design career. In 1968, Ralph Lauren in New York set up a "Polo" fashion company, mainly dealing in some of the polo shirts, and at the same time operated sportswear, sports goods, denim, leather goods, perfume, home supplies and so on. At that time ralph lauren polo shirts had been popular to the middle, the middle and upper classes of customers. Later, it was so favored by the society celebrities that was launched into the high-quality, famous quality array. Polo clothing interjects romantic atmosphere, the innovative inspiration, the classical charm, pay attention to details, fabric always give the feeling of comfort, style is simple and fluid, and it is the delegate creation of The United States brand.Ralph Lauren comes from the United States with a strong US flavor. The two brands under his name called
polo lacoste and ralph lauren polo initiated the selling field of the global high-quality fashionable dress carrying forward the designer Ralph Lauren's reputation and glorious image. Polo brand founder, a 67-year-old billionaire U.S. designer named Ralph Lauren is leading his company into a global high-end market. Ralph Lauren's success lies in his unique combination of skills .Regarding Lauren as a designer is not very appropriate, he will think like a brand manager, businessman a customer.Polo was registered in New York by Ralph Lauren in 1986. Love Lauren’s design introjects romantic atmosphere, the innovative inspiration, the classical charm, pay attention to details, fabric always give the feeling of comfort, style is simple and fluid, and it is the delegate creation of The United States brand. That is how Ralph Lauren polo generates.The original intention of
ralph lauren polo shirts is polo, playing polo in the 1960s used to be a kind of aristocratic sport, special clothing that is lapel, short-sleeved, 2-4 buttons under the collar. Later, all kinds of this clothing are called polo shirts.POLO Ralph Lauren is in New York in 1939 registered by Ralph Lauren, who was born in a not romantic Russian immigrant family. After the completion of high school, Ralph Lauren studied a business class at the University of New York City, but gave up after two years. He found a job at a gloves department and then went to A. Rivetz & Co. to sell neckties. Over the same period, he began to design tie himself, finally found a supporter to begin his career. He called the company Polo Fashions. Polo neckties are Italy colorful pattern designs and twice bandwidth of standard collar, of course, twice value than the standard ties. These tie-listed coming into the market like the dandelion, quickly flied into thousands home. In 1968, Ralph Lauren march men’s apparel, and soon found a market entry point. In 1972, Ralph Lauren launched a total of 24 colored Polo shirts (Polo mesh shirt) providing a style of day-to-day co-wear clothes for the country's “Yuppies “.Ralph Lauren POLO shirts since then became a classic polo shirts (signature piece).Lauren has great fascination with the products heritage, and makes the durability of the product as one of the DNA of his costume design. He said: "I have never thought of keeping up with fashion, because once you do that, one day you might be out." Brand depends on word-of-mouth devolution. polo shirts now are of great fashion. A few years ago, one afternoon in the fall, Ralph Lauren was wandering in front of his own store doing the customer survey. The survey showed that most of his customers were constituted of mother, while their daughters are either holding the bag or only to buy shirts for their father or boyfriend. This finding made him found a new gap segmented market for his own 4.0 billion U.S. apparel empire opening another chapter for his business legend.Lauren then create a new clothing brand Rugby, the brand targeted at 14-29 year-old group of young people, it's the same style as Lauren's leading brand-polo which is more cynical and more like a school boy. Rugby brand is selling from 2004 alone in the franchised store, Lauren has not do too much advertising for this new brand, mainly through word-of-mouth devolution. Women’s polo shirts are so chic and fashion that are also popular all over the world.Ralph Lauren's success lies in his unique combination of skills. Regarding Lauren as a designer is not very appropriate, he thinks like a brand manager, businessman and a customer. Wanting cool western-style clothes, Lauren is the last of the great designers in the United States to maintain its own brand. His company in 65 countries owns 14,000 employees and revenues of more than 4 billion dollars with the market value of more than 8 billion dollars.Once dreaming to become a movie star or a baseball player, Lauren working as a salesman in 1967 launched his own products of tie designed by him. At that time one tie priced at 7.5 dollars, which is 3 times the price of an ordinary tie. He has never received any formal fashion design school education, never doubted his own taste and wisdom of the street. His clothing design process is more like directing the film. He would see the film describing the design of garments in his mind, and then he would talk to the design team what he had seen, his team then create clothing on the basis of these clues.When Lauren's company come into the market barely in 1997, his name and logo polo obviously have too much contact with the low-end products together, which do damage to the company's reputation. When there is a downturn in the stock price, Lauren hired the most professional person with ability of clothing and financial management, it is the introduction of these talents that help Lauren bring the reliant brand authorization, department store sales and the business model of factory’s direct sales into a ceaselessly increasing retail industry, which has successfully completed the transformation of business models while rebuilding the brand at the same time.In 1972, Ralph Lauren launched a total of 24 colored
Polo shirts (Polo mesh shirt) providing a style of day-to-day co-wear clothes for the country's “Yuppies “. POLO Ralph Lauren shirts since then became a classic polo shirts (signature piece).The thinking way he designed men's polo clothing sometimes is simple like this: "I'd like to have suit some western-style clothes with cooler form" .he launched women’s clothing in 1972 for the first time because his wife did not find Satisfied clothing although she spent a long time; the reason why he launched boys clothing in 1976 for the first time is that his wife can not find the non-terylene made of ready-made clothes for their two sons; Purple Label men's series launched in 1994 is Armani power suit of U.S. version.Lauren has great fascination with the products heritage, and makes the durability of the product as one of the DNA of his costume design. He said: "I have never thought of keeping up with fashion, because once you do that, one day you might be out." Brand depends on word-of-mouth devolution. A few years ago, one afternoon in the fall, Ralph Lauren was wandering in front of his own store doing the customer survey. The survey showed that most of his customers were constituted of mother, while their daughters are either holding the bag or only to buy shirts for their father or boyfriend. This finding made him found a new gap segmented market for his own 4.0 billion U.S. apparel empire opening another chapter for his business legend.Lauren then create a new clothing brand Rugby, the brand targeted at 14-29 year-old group of young people, it's the same style as Lauren's leading brand-polo which is more cynical and more like a school boy. Rugby brand is selling from 2004 alone in the franchised store, Lauren has not do too much advertising for this new brand, mainly through word-of-mouth devolution. Mens polo shirts are so chic and fashion that are popular all over the world.In February the next year, Lauren will launch American Living brands for the first time aiming at general merchandise stores with medium-priced. The successful turnaround to high-end market for Lauren who is even the most experienced markets promoter in department stores and luxury shops at the same time may also bring identity crisis. However, the Lauren’s talent lies in that he have the ability to invite people into his world, regardless of the customer's purchase is Ricky crocodile skin handbags of 14 thousand dollars named after his wife's name, or polo shirts of 19.75 dollars for everyone. Unlike most luxury brands whose patulous way is from high-end to low-end, Lauren makes every effort to live up to excellence for in each price level.
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