Start before 1957 - 1961In 1957, Bowerman and Knight recognized University in Oregon. After graduation, Knight continued to pursue MBA degree from Stanford University, and Steve Ballmer will continue to do in the university track and field coaches and design of sports shoes. Five years later, Knight from a survey report concludes that Japan's low-cost, high-tech sports shoes will be the end of the German sports shoe in the United States dominate the world situation. After graduation, Knight went to Japan and where Tiger sports shoes manufacturer. Him to introduce their own manufacturers from "Blue Ribbon Sports company," he let Tiger manufacturers trust the United States have a tremendous market opportunity.Phil. Naite (young distance athletes) + Bill. Bowerman (excellent track and field coach) together for the athletes to provide the best performance products.Blue Ribbon / Tiger cooperation 1960 - 1971In 1962 the first batch arrived in the United States Tiger Products.1964 Knight and Bowerman 500 U.S. dollars per person to invest the establishment of Blue Ribbon Sports sporting goods company (BLUE RIBBON SPORTS), in the United States Deputy Tiger sports nike tn chaussures. 2 500 U.S. dollars + a handshake = future
NIKE company.1968, by Steve Ballmer restructuring Cortez shoes off, Boston Tiger running shoes to become the best-selling sports shoes Products, and the Knight in the development of the company to lay the financial foundation. At that time, because of the credit policy constraints, and the Knight would be a Japanese company Nissho Iwai in 1971 signed an import contract, Blue Ribbon Sports company began to have their own sports nike tn chaussures production lines, which also marks the relations of cooperation and Tiger end. Six years, the company's assets increased to 1.96 from the 8000 U.S. millions of dollars, employees are also from 0 to a 45 person development, and the first Blue Ribbon company's retail stores also opened Santa Monica, California.From the Blue Ribbon companies to Nike, Inc. 1972 - 1980Blue Ribbon companies and the formal end of Tiger's and cooperative relations and to formally set up a young new company, named for Nike - the Greek goddess of victory. NIKE have begun to enjoy the sport shoes of their own products, the first running shoes are popular.Knight and his wife personally published a Nike T-shirt and Eugene 72 Olympic field distribution, but to see people ask: "Who are Nike?"NIKE companies in 1972 was officially established. Its predecessor was the incumbent president, Phil Knight, as well as NIKE coaches bill investment company Blue Ribbon Sports.In 1973, Knight streamline the entire product production and marketing process, allowing retailers to order in advance. "Futures" was to become the industry standard.1973: National 2000 meters to 10,000 meters run Record creator Perry (Prefontaine )------ first NIKE champion. Because of their strong fighting spirit and indomitable spirit, and hailed as NIKE's "soul."NIKE International in 1978 was officially established. NIKE shoes started to enter Canada, Australia, Europe and South America and other overseas markets1979: the wind (Tailwind) running shoes, the first dual-use of NIKE AIR-SOLE patented air-cushioned shoes. NIKE Oregon, headquartered in Beaverton to set up. At this point, Nike occupied 50% of the running market.
NIKE apparel first production line began to mount.By 1980, that has 2700 employees, the company became a listed company. NIKE entered China in Beijing set up its first liaison office nike tn chaussures production. After, NIKE our "Local for Local" (where, to where) the concept of the introduction of advanced technology will not only China, but also whole-hearted commitment to local talent, production technology, marketing the concept of culture, taken from local, use local, in China has made rapid progress.Nike's development 1980 - 19911981: NIKE establishment.In the first few years, Nike has become a leader in the sports industry. Nike International, Inc. in more than 40 countries to develop his career. By 1984, the company's assets doubled to reach 919.8 million.1985: Rising Star Jordan and the first generation of AIR JORDAN basketball series launched NIKE companies are the most successful sponsorship investment.With the number of employees and sales of the development of shoes, Nike in 1985, experienced the first of reduced revenue, the following year, the situation has improved, the third year, the situation more worse.In 1988, Nike has found that dealers were unable to retailers to provide timely and quality services. Nike Employment interior was a sales representative in order to strengthen the expertise of product publicity. And, more importantly, Nike re-establish the hegemony of the technical - Nike Air technology.1989: Reset NIKE headquarters in Beaverton campus of the world (World Campus).1991: AIR180 ------ perspective-type air cushion can be seen.This decade, Nike has reached two billion dollars of assets.Our own world - so far in 1992In 1992, Nike has become the world's only an asset more than three billion dollars in sports and fitness company.1992: AIR HUARACHE ------ foot-shaped stickers support technology.1993: AIR MAX ------ cushion Wang.1994: AIR MAX ------ square cushion technology portfolio.Officially in China in 1996 set up a wholly-owned subsidiary-NIKE (Suzhou) Sports Goods Co., Ltd., headquartered in Shanghai and in Beijing, Guangzhou established a branch (in Hong Kong in January 2002 as a branch into China ).In 1997, Nike Asian assets from 96 financial year rose to 300 million U.S. dollars 800 million. Two important customer service center in Seoul, Korea and Japan opened in Tokyo. China has become an important market. Nike Park to continue to expand the scale of the world, planned to reach 7100 rooms, can accommodate 16,000 employees. Nike analysts predict will reach the assets and more than nine billion U.S. dollars. These achievements have come from: to help athletes improve their performance.1997: NIKE Football Federation and Brazil signed ten years, will lead the world of football into the person's status.1997: Zoom AIR ------ cushion the impact.1999: Tuned AIR ------ adjustable air cushion.2000: NIKE Shox technology. Five years later, his assets is increased to 6.5 billion U.S. dollars - including Nike apparel industry and the acquisition of the world's largest manufacturer of hockey equipment - Canstar Sports Goods Co., Ltd..May 2002 NIKE started across the country organized by NIKE Doo Scorpion 3-on-3 tournament, hundreds of young people supporting the team in Guangzhou, Shanghai, Beijing and three vying for the three-year-old level 14,16,18 medals. This is a
NIKE for the development of the China Youth Sports another setting effort.July 2002 NIKE guest was dubbed "Dr. Funk" was NBA superstar Vince? Carter to Beijing, Carter's trip is aimed at young people in order to support China's basketball career, Chuan-play-off culture.August 2002 will be sponsored by Nike on behalf of a group of American basketball culture of freedom "street basketball Virtuoso juvenile" to China, with Chinese peers learn skills.July 2002 NIKE guest was dubbed "Dr. Funk" was NBA superstar Vince? Carter to Beijing, Carter's trip is aimed at young people in order to support China's cause of the development of basketball and on behalf of
Nike to the Chinese basket Association donated rebounds.August 2002, Nike will be sponsored by a group of representatives of the United States freedom of basketball culture, "street basketball Virtuoso juvenile" to China, with Chinese peers learn skills.In China, NIKE companies not only support the development of Chinese football, is also concerned about the development of young people, launched the "I Dream" series of large-scale youth sports activities, the first 3-on-3 basketball game in China, NIKE high school men's basketball league, NIKE youth Football Super Cup, four pairs of 4 youth soccer tournament and other activities.
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